Translation of brand strategies to HCP communication strategy for all CHC brands (doctors & pharmacists)
Recommendation of touchpoints & tailored messages for specific targets
Leading cooperation with external services (all year strategy/ content/ budget)
Local cooperation with brand teams, medical teams, MCE team
Support brand leads in translating HCP insights to consumer added value
Identify Customer (HCP) 360 Engagement Strategy
Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical
Close cooperation with global team & localization of global content
About you
Minimum 5 years professional experience
At least 3 years of work experience at similar position, with OTC / healthcare / pharma marketing agency
Educational background in pharma/medicine / marketing will be a plus
Proven work experience in creating content strategy for medical professionals
Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)
Understanding HCP Journey, information needs, role and credibility of different touchpoints
Ability to analyze reports / draw conclusions, and recommend actions based on them
Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge
Team spirit persuasiveness & influential skills, highly collaborative
Fluent English and Polish
Our offer:
An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully
Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
An attractive package of benefits
Employee Assistance Program (mental health support, legal and financial consulting)
Gender neutral paid parental leave as well as volunteer days If the hiring manager wants to explain what is unique or attractive about the role, you can add a quote from them here.