Major accountabilities:
- Developing, implementing, and overseeing the execution of promotional strategies for assigned products, aimed at maximizing the market position and market share of these products.
- Driving consistent execution of product strategy throughout Marketing, Sales, Commercial, Wholesalers, Pharmacies and Market Access using appropriate KPIs.
- Delivering best in class campaigns & assets, based on category insights & customer understanding.
- Monitoring business performance and external environment via appropriate tools and taking corrective actions as required to meet business objectives.
- Optimizing channel/promotional mix for managed products through appropriate resource allocation that meets brand objectives and customer needs.
- Creating annual and long-term sales plans and verifying their accuracy.
- Supervising and implementing cross-BU projects.
- Managing assigned budget.
- Acting as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
- Continuous collaboration with Regional Managers, Medical Representatives, and other departments, conducting joint field visits to achieve planned objectives.
- Training the Sales Force,
- Ongoing cooperation with Key Opinion Leaders.
Work Experience:
- Minimum 6 years of experience in Marketing roles.
- Experience working in the pharmaceutical industry, in Rx or OTC marketing.
- Proven track record of extraordinary business and marketing results
- Experience in managing cross-functional teams: internally & externally.
- English and Polish proficiency, written and spoken.
- Higher education degree.
Skills:
- Agility.
- Asset Management.
- Commercial Excellence.
- Cross-Functional Collaboration.
- Customer Orientation.
- Digital Marketing.
- Healthcare Sector Understanding.
- Influencing Skills.
- Marketing Strategy.
- Negotiation Skills.
- Operational Excellence.
- Priority Disease Areas Expertise.
- Product Lifecycle Management (Plm).
- Product Marketing.
- Product Strategy.
- Stakeholder Engagement.
- Stakeholder Management.
- Strategic Partnerships.
Languages :
- fluent Polish and English.
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