Country Brand Lead, Rare Disease

Position Summary

Own Brand Strategy for the market. Define and drive country-specific brand strategy for Rare Disease. Drive Rare Disease products growth and lifecycle management, forecast revenue and OPEX of assigned brands, ensuring the realization of revenue and profitability targets in the country.

Responsibilities

• Provide local insights and brand feedback to Managers.
• Tailor and execute brand strategies to local market needs; define local priorities for a brand.
• Select best-fitting modules from Global Content; translate and trans-create brand materials as needed.
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
• Forecast brand performance and track progress towards targets.
• Allocate and execute in-country brand budget.
• Lead cross-functional brand activities – across Field Force, Account Management, Medical, Legal, Regulatory, etc.
• Train Field Force on product positioning and prioritization.
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes.
• Serve as a mentor for more junior marketing positions.

Qualifications

• 5–10 years of marketing experience.
• Bachelor’s Degree; Master's degree or MBA desired.
• Expertise in:
  • Marketing, customer and competitor insight.
  • Marketing execution.
  • Strategic and operational business/marketing planning.
  • Data analysis, interpretation, and communications.
  • Performance and program metrics.
• Exceptional interpersonal, collaboration/negotiation, and prioritization skills.
• Experience in vendor management.
• Proficiency in Polish and English.
• Work Location Assignment: Hybrid.

Purpose

Breakthroughs that change patients' lives...
At Pfizer, we are a patient-centric company guided by our four values: courage, joy, equity, and excellence. Our breakthrough culture is dedicated to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company-wide digital transformation strategy. We are leading the way in adopting new data, modeling, and automated solutions to further digitize and accelerate drug discovery and development—with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture that:

• Encourages employees to achieve work-life harmony.
• Attracts talent.
• Enables everyone to be their best working self.

Let’s start the conversation!