Country Brand Lead Vaccines

POSITION SUMMARY

We look for a seasoned Marketing Manager to own Brand Strategy for the market.
Define and drive country-specific brand strategy for Vaccines.
Drive vaccines products growth and lifecycle management, forecast revenue and OPEX of assigned brands, ensuring the realization of revenue and profitability targets in country.

RESPONSIBILITIES

• Provide local insights and brand feedback to Managers.
• Tailor and execute brand strategies to local market needs.
• Define local priorities for a brand.
• Select best-fitting modules from Global Content; translate and trans-create brand materials as needed.
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
• Forecast brand performance and track progress towards targets.
• Allocate and execute in-country brand budget.
• Provide cross-functional brand leadership – across Field Force, Account Management, Medical, Legal, Regulatory, etc.
• Train Field Force on product positioning and prioritization.
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes.
• Serve as a mentor for more junior marketing positions.

QUALIFICATIONS

Experience:

• 5–10 years of pharma marketing experience.

Education:

• Master’s Degree; PhD or MBA desired.

Skills and Competencies:

• Marketing, Customer and Competitor Insight.
• Marketing Execution.
• Strategic and Operational Business/Marketing Planning.
• Data analysis, interpretation, and communication.
• Performance and Program Metrics.
• Exceptional interpersonal, collaboration/negotiation, and prioritization skills.
• Vendor management.
• Proficiency in Polish and English.